Bing Ads – Introduction to campaigns and ad groups


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Getting Started with Bing Ads : Pt.2
Find out what you need to know for setting up your first campaign, including structure basics for Bing Ads, ad targeting, keyword match types and selection, bidding and budgeting techniques, and conversion tracking.

[02:09] – Introduction to campaigns and ad groups
[26:39] – Importing campaigns, ad groups and keywords
[33:21] – Keyword selection
[45:58] – Keyword matching options
[57:26] – Writing an effective ad
[1:04:57] – Ad targeting
[1:17:38] – Bidding & Traffic Estimation
[1:23:59] – Budgeting/Billing
[1:27:30] – Conversion Tracking


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